11 Dec “Social media and reputation: how bad news can spread at the push of a button!”
At BCI World 2017, keynote speaker Deon Binneman – also known as the “Reputation Guy”– argued that organizations must have a plan to protect their reputation, especially online… With the rise of social media, the role of reputation managers needs to expand and to include an understanding of how to use social media platforms to maximise the reputation of their organizations.
By working closely, business continuity managers and reputation managers can take measures to protect the organizations’ reputation online and offline. Some of them include identifying the risks through social media monitoring (using appropriate monitoring software), establish policies for appropriate employee use of social media, and choose an expert social media manager to take care of all the social media channels.
Read more at: https://goo.gl/3RjxaT